Umbria’s Hidden Treasures: Assisi Olive Oil Traditions

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What makes Umbria one of Italy’s most authentic regions?
Umbria stands out for its deep-rooted traditions, family-owned farms, and untouched landscapes—offering travelers a true taste of Italy beyond the crowds.

Walking Through Assisi’s Sacred History

Today, we stepped into the heart of Umbria and explored Assisi—one of Italy’s most meaningful towns.

From the moment we arrived, everything felt calm. Instead of rushing, Assisi invites you to slow down and take it all in.

We began at the Basilica of St. Francis of Assisi. Here, history and art come together in a powerful way. The frescoes tell stories from centuries ago. However, they still feel alive today.

As we walked through the stone streets, I shared a few hidden spots along the way. For example, if you came up the hill with me, you saw St. Francis’s childhood home.

In that moment, his story becomes real.

You can imagine him standing there, choosing to give up everything. Not just wealth—but comfort and expectation. Because of that, Assisi stays with you long after you leave.

What Is a Traditional Umbrian Home-Hosted Lunch Like?

A home-hosted lunch in Umbria is warm, generous, and deeply personal. In other words, it’s not a restaurant—it’s an invitation into someone’s life.

Today, we experienced one of the best.

We visited the Albarello family farmhouse. Right away, Joe, Lucia, and their boys welcomed us like family.

Soon, the table began to fill:

  • Fresh, local ingredients
  • Handmade courses, one after another
  • Unlimited local wine
  • Stories, laughter, and even a little entertainment

Meanwhile, Lucia’s tiramisu was unforgettable.

Because of this, meals like this become the highlight of the trip. They are not staged or scripted. Instead, they are real moments shared together.

Why Is Carletti Olive Oil So Special?

Carletti olive oil is special because it preserves centuries-old methods—hand-picking, cold pressing, and natural resting—to create unmatched flavor and quality.

In all my years traveling Italy and sourcing products for our market, I’ve never come across anything like it.

The Carletti family has been on their land for over 550 years. Producing olive oil since the 1700s. And they still do it the old way.

Here’s what makes it different:

  • Olives are hand-picked, often by women for a gentler touch
  • Trees—some over 600 years old—grow on steep hills (no machines)
  • No vibration harvesting—everything is done by hand
  • Olives must be processed within 24 hours
  • Small-batch pressing: about 300 kg at a time
  • Each press takes 90 minutes using intermittent methods
  • Oil is left to naturally rest, not filtered
  • Stored in cans to protect from sunlight

And yes—you’ll even see the old rolling stones used to mash the olives.

Before electricity? Donkeys powered those stones.

That’s not a story. That’s history still being lived.

At Coco’s, we import pallets of this oil—and we are the only importer of Carletti olive oil in the United States.

What Makes This Day So Special on a Guided Italy Tour?

It’s the combination of history, family, and authentic experiences that turns a good day into an unforgettable one.

Today wasn’t about checking boxes.

It was about:

  • Walking through sacred history in Assisi
  • Connecting with local families
  • Tasting food made with love and tradition
  • Experiencing craftsmanship passed down for generations

As a result, this is what our tours are really about—access. Real access.

Not just seeing Italy. Living it.

FAQ: Traveling Through Umbria & Assisi

Is Assisi worth visiting on an Italy tour?
Yes—Assisi offers a unique blend of spirituality, history, and art that’s different from major cities like Rome or Florence.

What should I expect from a home-hosted lunch in Italy?
Expect multiple courses, local wine, and a warm, family-style atmosphere.

Can you visit olive oil producers in Italy?
Absolutely—but the best experiences come from small, family-owned farms like Carletti.

Come with Me on Our Next Italy Tour

If today sounds like something you’d love to experience—walking ancient streets, sharing meals with local families, and discovering hidden gems—you should join us.

So, where will we go next?
Check out our upcoming Italy tours:
https://destinationitalybycocos.com/upcoming-tours-by-dates

Email your interest to:
Chuck@CocosItalianMarket.com

That’s the Coco’s Travel difference: effortless, elegant, and unforgettable.

Come with me on our next Italy tour

Travel isn’t just about where you go—it’s about who you meet, what you taste, and what stays with you long after you return home.